How to Choose the Best Font for Your Marketing Material When it comes to creating printed marketing material, the design and content is usually the first thing we consider, followed by deciding on colours and images. Choosing the type of font to use is often one of the last things on our minds. However, the […]MORE
A sales sheet is also known as a product datasheet, sales slick or sell sheet. It’s a tool that communicates product or service details like features, benefits and pricing in a one-sheet format. Sales sheets help customers to make buying decisions and helps to influence their decisions.MORE
A professionally printed poster can be used to promote sales, events, workplace safety and much more. It will help you to get your message across, whether you want to promote your political campaign, an upcoming show or a big sale.
Posters can be large format, mounted or made to endure the elements. Here’s a look at the different poster options available.
When printing brochures, marketing potential can be lost if you don’t have enough room to fit in everything you want to say. A well-designed 11 x 17-inch brochure will help to maximize the potential for increasing leads and sales. A large brochure will allow you to fit in all the copy and designs you need to get your message across and help them to stand out from all the rest.MORE
Printed holiday greeting cards can benefit your business. The holiday shopping season is a great time to let new and existing customers know how much you appreciate their business, while at the same time generating new business.MORE
These days, business cards need a face lift in order to attract potential customers. Now you can create a memorable business card using plastic. To begin with, plastic business cards not only look great but last longer than their cardstock counterparts.MORE
Let’s face it, in marketing plain white envelopes don’t get much attention. You can avoid having your important correspondence and marketing materials go straight from the mailbox to the recycling bin by giving your envelopes some visual style. Whether it’s a greeting card, a fundraising letter or product information, if it’s worth mailing, it’s worth mailing it in an eye-catching envelope that will make it more likely your material will be read.MORE
The point of purchase is the perfect moment when the consumer, their money and the cash register meet. For retail marketing, involving the consumer at the point when he or she is making a decision is ideal. One study of consumer behaviour shows that at-the-store advertising drove sales higher 70 percent of the time.MORE
Like most small business owners, you’ve got to save time and resources when you can. One of the best small business marketing secrets is learning how to repurpose your website for print marketing.MORE
Understanding how colour influences people can help make your marketing materials more effective, because colour has a huge impact on how people will react to them. Studies have shown that reactions to different colours are a deeply personal thing, created by each person’s life experiences.MORE