Your business stationery represents your company and gives potential customers their first impression of you and your services. Working with a professional designer and printing company ensures that your letterhead, envelopes and other essential business stationery represents you to the best advantage.
Creating a uniform brand look across your stationery is essential for communicating your business’s authenticity and solidity. Here’s how you can brand your business with professionally printed stationery to give a favourable impression.
A printed letter, on premium paper, is still the best way to catch and hold someone’s attention because, unlike email, a letter has a physical presence. The creative use of colour and or a geometric design can add a stand-out element to your letterhead and catch a reader’s attention.
Integrating a logo into your letterhead design is a modern and an effective idea, as well.
It’s a fact that an envelope is more likely to be opened if it includes a colourful logo. Having your envelopes custom printed will reinforce your brand image. An attractive, professional-looking envelope will aid your marketing efforts and determine whether it will be opened and the contents read or consigned to the recycling box.
A few ideas that will increase an envelope’s appeal:
- Use the same logo, design, and paper stock as your letterhead for a unified look.
- A unique size will make it stand out from the standard #10 envelope and give you more room to add a colourful slogan or call to action. A 6 by 9-inch envelope won’t cost more to mail, either.
- #10 envelopes may still be best for you, but colourful graphics or an intriguing statement will still make it stand out. You could also add something to the back of the envelope.
- Using the same premium paper you’re using for your letterhead will give your envelope a professional look, making it stand out from junk mail.
Before the internet, a good business card included your name, company name, title, physical address and phone numbers. These days, trying to include a website address, email and social media IDs, on top of all the usual information, can make it look cluttered and people will be less likely to read and remember important details.
Some guidelines for what to include on your business card:
- Your website, email address and, if you want people to call you, your phone number
- Include your street address only if you need people to come to a physical location
- What you do or offer needs to be obvious. This usually involves a tag line under your company name or elsewhere on the card
Before you order business cards, here are some points to consider:
- Are your customers mainly businesses or consumers?
- Do you offer products or services?
- What is the call to action you want your business card to convey? i.e. Do you want them to make an appointment, go to your website, visit your store, etc.
Keeping the back side of your business card blank is useful for situations (such as trade shows) where you want the recipient to be able to write notes about you and your business.
Then again, the other side of your business card can provide useful information that could influence potential customers to act, such as:
- A discount coupon
- A longer, more persuasive tag line about who you are and what you offer
- Highlighting awards received, special accomplishments or statements from satisfied customers
- Listing services or products
- Hours of operation or other pertinent information
An invoice isn’t just a means of being paid, it’s a powerful communication tool that can, with a bit of thought, make a good impression on clients and set the stage for long-term relationships. Invoices can be a great branding tool.
Your invoices should match the appearance of your letterhead, envelopes and business cards, so that it’s consistent on all of your stationery. Using the same colours, fonts and logo as the rest of your stationery makes you appear more professional.
Additionally, branding your invoices could influence clients to pay your invoice on time.
Memo and Notepads
Memo and notepads are unlike any other marketing tool as they are useful for jotting down notes, which means there’s a better chance that they’ll be kept, instead of thrown away like a flyer might be.
Branded notepads and memo pads can be handed out to customers, clients and employees, and at conventions and trade shows. You can even mail them directly to homes. Because they’re useful, notepads and memo pads are one marketing material that’s welcomed by everyone.
Repetition is key in marketing and custom-printed memo and notepads provide the perfect opportunity to keep your message in front of potential customers.
Once again, the colour scheme, font face and logo used on memo and notepads should be kept the same as your other company stationery.
Print on Quality Paper
High-grade, professional paper with a white woven finish will make your memo and notepads attractive and easy to write on.
Ensuring that all of your business stationery looks the same helps to present a professional appearance to the public.