The point of purchase is the perfect moment when the consumer, their money and the cash register meet. For retail marketing, involving the consumer at the point when he or she is making a decision is ideal. One study of consumer behaviour shows that at-the-store advertising drove sales higher 70 percent of the time.
The lesson to be learned from this is that point of purchase display advertising works. Countertop advertising can work for you in your marketplace. Here’s how point of purchase displays impact sales.
Point of Purchase Display Benefits
When items such as an easel back table top, a simple counter card or even a basic table tent are placed near a register, they positively impact sales. More reasons to use these displays include:
- They influence impulse buying
- Strengthen branding
- Advertise special promotions
- Remind customers of your store’s benefits
- Increases market exposure
- Keeps your service or product at the top of customers’ minds
The Table Tent
Whether it’s at a favorite deli, a restaurant or a bank, we’ve all seen this three-dimensional piece of marketing tool called a table tent. They’re sometimes called a sign display or table talker and are most commonly used effectively in restaurants to promote dinner, dessert or drink specials. However, the table tent is very effective in other types of businesses, too. Use them to promote your business, increase sales and keep your customers coming back for more.
Rack Card Holder
Rack card holders are also known as literature holders or table top displays. They provide opportunities for stand-out presentation ideas. A printer will work with you to create a piece that functions the way you need it to in order to increase your business.
Designing a Countertop Display
When designing your countertop display, keep in mind that consumers are often standing in line with nothing much to entertain them. An attention-getting display will have them thinking about what else you have to offer. Experienced printing professionals can assist you in producing a sophisticated and polished point of sale display that will get you the results you want.
Point of Purchase Display Features
Some of the features of a point of purchase display include:
- Flat folds for ease of use
- Sturdy construction
- Double wing locking tabs
- Recyclable materials
- Finishing options include high gloss or matte
- Customized printing on rack card or brochure holders
- Can be tailored with a pocket to hold your company’s literature
- Fine white micro-flute or durable cardboard
- Aqueous coating (a clear, fast-drying water-based coating used to protect printed pieces and prevent dirt and fingerprints)
- Branding graphics
- Space-saving design
- Custom designs and shapes available
- Easel back structures
- Counter card options
Unique Marketing Materials Draw New Business
Noticeably distinct marketing materials, such as point of purchase displays, enable you to hold your own in today’s highly-competitive business environment, distinguish yourself from your competitors and invite the interest of current as well as potential customers.
A knowledgeable printing team can handle your most creative and challenging marketing plans and find the right solution for your custom point of purchase project that will be as unique as your business.