Printed holiday greeting cards can benefit your business. The holiday shopping season is a great time to let new and existing customers know how much you appreciate their business, while at the same time generating new business.
There’s nothing wrong with demonstrating your company’s appreciation while simultaneously identifying the effort as an opportunity to make an impression and solicit more business. Greeting cards are a great way to do that.
Trump the Competition
Businesses everywhere are spending a lot of time creating sales promotions to funnel holiday traffic to their website or brick and mortar stores, in the hope of cashing in on their share of revenue at this exciting time of year.
Traditional e-cards or custom printed business cards fill mailboxes in anticipation of building business relationships. A small business can trump the larger corporations by mailing out holiday greeting cards that will deepen relationships, drive sales and grow your business.
Personalizing Your Holiday Greeting Cards
You don’t want your greeting card to look like the millions of other generic cards sent each year by Oakville businesses. Make them personal by addressing them to a specific individual. The message should be short and easy to read, but most of all, it needs to be sincere and reflect your company culture. If you want to keep your greeting religion-neutral, consider a simple “thank-you.”
Hand-sign each card and include key members of your staff to demonstrate the additional effort that many recipients will notice.
Greeting Cards with a Professional Edge
In the same way the messaging on your business cards reflects your brand, the same should be true of your holiday greeting cards. Include your logo on the front and graphics that reflect your company culture that sends the proper message without necessarily including words. To make your envelope unique, add colour to it or include a graphic. Use a real stamp to mail your greeting, not one from a postage meter.
Don’t be afraid to include a call to action in your card. Some examples:
- Offer a discount for a future order by including a coupon or printing an offer on the back of the card
- Include a business card
- Set up a page on your website and instruct recipients to visit it for a special holiday message and offer
- Offer a reward for referrals
Mail Your Greetings in a Timely Manner
Some people would view receiving a greeting card after the holidays as and insult. At best, it may be seen as merely an afterthought. Customers may even share their disappointments with a company even more than their satisfaction. Don’t let your good intentions end up giving you and your business a bad reputation.