The holiday season is the perfect time to show your gratitude and appreciation for the connections you’ve developed with business associates, clients and customers. A small gesture of appreciation, such as sending a custom greeting card, can be an important step toward helping to maintain positive business relationships.
Sending a high quality, tastefully designed and personalized greeting card with a business name or logo, individual name, or both, can prove to be an excellent way of reminding clients and customers how important their business is to you. It also reinforces the positive image you want to project. The more times your individual name, company name or logo is seen by others, the better the chances are it will be remembered. In fact, any positive association with your company is an asset that can’t be defined in terms of money.
Good business relationships are nurtured over time and need to be carefully tended. There’s no better time than the holidays to address this aspect of customer relationships.
High-quality, finely detailed holiday greeting cards from your company, demonstrates good taste and shows your clients and customers how much they mean to you. Associating your company with a tastefully designed holiday card is an expression of your thoughtfulness and personalizing it is sure to leave a lasting impression on everyone who receives it.
Choosing the Right Holiday Card
It can be a challenge to find that one business greeting card that best represents your company during the holiday/Christmas season. There are so many designs to choose from that it can be difficult to know which one is right for your company.
The following are a few suggestions:
- Choose a design that suits your company image
- Pick colours that coordinate with your company logo colours
- Choose a family-oriented photo card to show a picture of your team
- Design a flat greeting card that includes your business card
- Select large-sized, quality greeting cards as they will likely be displayed around common areas and a card that’s of an impressive quality will draw more attention
Once you decide on a design, order a proof of it to make sure it’s exactly what you want your customers to see.
The Message Matters
In this age of political correctness, it’s a good idea to stick with a generic sentiment, as some people might take offense to a holiday card from a business that says, “Merry Christmas.” Stick with phrases like “Season’s Greetings” or “Peace on Earth.” You can always personalize certain cards with a handwritten note.
Your holiday greeting card represents your corporate image. The time you spend deciding on that one perfect card can pay off significantly long after the holiday season is over.