Promotional products

Promotional products are still an incredibly powerful marketing tool. They’re an important way for companies to maintain relationships with those they do business with during the year. The holiday season is the perfect time to show your customers or clients that their business is important to you.

Promotional products can be used as holiday gifts, employee incentives, client appreciation and much more. Customized gifts and giveaways help keep you connected to customers year-round in a cost-effective way.

Choosing Promotional Products

The promotional products you choose depends on what your business is and your budget. Generally, most companies opt for things such as:

  • Notepads, pens, pencils, rulers, erasers
  • Tote bags, insulated lunch totes
  • Business card holder, address book, laptop sleeve, mouse pads
  • Mugs, travel mugs, glasses
  • T-shirts, caps, hats, socks, gloves, sweat bands
  • Calendars
  • Printed coasters

Some of the most popular promotional items these days are thumb drives, aluminum sports bottles, reusable grocery bags, and anything green or North American made. While these are the most common items, you can be inventive. It’s often the more inventive choices that are the most successful.


Offering free calendars at the end of the year is a great way to stay in touch with your customers all year long. It’s a powerful way to make sure that your business or brand is seen by customers, clients and prospects every day.

When planning your desk calendars, wall calendars and/or magnetic calendars, consider incorporating promotions into your calendar design, one for each month. You could also build a calendar around your customer base, highlighting important dates and holidays specific to them, thus providing a valuable resource they will want to refer to regularly.

Finding the Right Promotional Item

Here are four suggestions for finding the right promotional item for your company:

  • Consider your target audience and give items that they will use in the environment where they make decisions about your product or service. For example, give corporate executives something they will use in their offices on their desktops like a desk calendar or letter opener
  • Personalize promotional items. Consider items that include your customer’s name as well as your company logo; customers really like to use items with their own name on them
  • Make your investment in promotional products something that will have a shelf life, not an item that will be used once and tossed

You should keep your promotional item from being “over-branded”. Something subtler is more likely to be used more often and, therefore, it will be much more effective.

When done right, a promotional product marketing strategy can be very successful, both for sales and profits and for brand awareness and reputation.